Founded by Adeline in 2024, Anna Jayne began as a small creative project alongside her flower and gift shop, Blume Hütte, in the Adelaide Hills.

It started with just four room sprays placed quietly on the shelves to see if customers would enjoy them. They sold out within days. People kept returning for their favourite scents, asking when they’d be back, and what began as a hobby quickly grew into something much bigger.

As the collection expanded, so did the vision behind it. Anna Jayne became a brand centred around creating scents that become part of everyday rituals, homes, memories, and moments.

Located in the historic village of Hahndorf, Blume Hütte welcomes both locals and visitors from all over the world. Discovering Anna Jayne in such a personal setting has helped shape the brand into something thoughtful, curated, and quietly luxurious.

Today, the collection includes a growing range of home fragrance and eau de parfum. The perfumes have quickly become some of the brand’s most loved pieces, with customers returning again and again for the scents that have become signatures in their daily lives.

Every Anna Jayne fragrance is hand poured in small batches using high-quality fragrance oils and carefully selected bases. Each scent is created with a focus on longevity, balance, and understated luxury.

With minimalist packaging and a refined aesthetic, Anna Jayne is designed to fit seamlessly into everyday life while making even the smallest moments feel a little more special.

We’re so grateful you’re here and can’t wait to continue sharing the story of Anna Jayne with you.