Anna Jayne is an independent fragrance brand founded by Adeline in Hahndorf, South Australia.

Named after the middle names of her two nieces, Anna Jayne started as a very small collection in 2024 and has since grown into a full collection of Eau de Parfum and home fragrance, with its very own tiny store on the Main Street of Hahndorf.

The brand takes inspiration from its surroundings, with Hahndorf’s European charm influencing parts of the Anna Jayne aesthetic.

For Adeline, taking a mood, a moment or a memory and turning that into a scent story is what she loves most about fragrance.

The branding is purposefully pared back to let the fragrances speak for themselves, with products designed to look good in your space without taking it over.

Today, the store sits in the heart of Hahndorf, a busy tourist town visited by people from all over the world. It’s here that every Anna Jayne product is hand poured and packaged, and where visitors can discover the full collection in person or take a seat at our two-seat perfume bar to explore a collection of fragrance accords and create a perfume of their own.