Anna Jayne is a modern, minimalist home fragrance and perfume brand, founded by Adeline in 2024.

Born from a love of beautiful scent and the way fragrance can transform a space, Anna Jayne began as a hobby and quickly grew into something more.

Adeline started by introducing a small collection of room sprays into her flower shop, Blume Hütte, placing just four scents on the shelves to see if people would enjoy them. They sold out within days.

Customers kept returning for their favourites, and the collection gradually expanded into a full home fragrance range, designed to make everyday moments feel effortlessly thoughtful.

Situated in the historic village of Hahndorf in the Adelaide Hills, Blume Hütte welcomes visitors from all over the world, many of whom discover Anna Jayne while exploring the region. This connection to both locals and travellers has shaped the brand into something personal, curated, and quietly luxurious.

Creating perfume was the natural next step. Today, Anna Jayne offers a growing collection of eau de parfum alongside its home fragrance range. The perfumes have quickly become some of the most loved pieces, with customers returning for the same signature scents again and again.

Every Anna Jayne fragrance is hand poured in small batches and carefully packaged using high-quality fragrance oils and bases. Each scent is crafted with attention to detail, longevity, and an understated luxury that complements any home or style.

Minimalist packaging ensures the fragrances fit seamlessly into everyday life while making the smallest of moments feel a little more special.

We’re so grateful you’re here and we can’t wait to share the next chapter of Anna Jayne with you.